2026 Client Information Guide

Healthy
Obsession
Coaching

Fat Loss  ·  Muscle Building  ·  Contest Prep  ·  Wellness

Discipline. Consistency. Results.

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Joe Creech

Owner & Head Coach  ·  Healthy Obsession Coaching

Coaching is not a side project for me — it is my full-time profession and my passion. Since launching HOC in January 2021, I have had the privilege of working with clients across a wide range of goals: fat loss, muscle building, contest prep, general wellness, and everything in between.

Beyond the credentials, what I bring to this partnership is genuine investment in the people I work with. I have competed myself, hosted powerlifting meets, and lived the lifestyle I teach. I understand what it takes — not just physically, but mentally.

Credentials & Background

  • Certified Personal Trainer — ISSA (International Sports Sciences Association)
  • Continuing Education — J3U
  • Exercise Science — University of the Cumberlands
  • Former Master Fitness Instructor, Kentucky Army National Guard
  • Coached 10 athletes to Pro Card status at the OCB and NGA level
Joe Creech on stage

Battle at the River — National Qualifier

"The most precise program in the world will underperform if a client does not feel comfortable communicating openly with their coach."

From day one, I focus on building a genuine relationship with each person I work with — because that trust is what allows us to find what actually works for you, not just what works on paper. We run structured programs with high expectations. Adherence matters. Consistency matters. But I never lose sight of the human element. Progress is not linear, life happens, and mental health is just as important as physical results. My job is to hold the standard while also holding space for you as a person.

Core Package

Individual Coaching

  • Custom nutrition plan with macros & calories built for your goals
  • Personalized workout programming with tutorials and built-in logbook
  • Weekly check-ins at minimum for adjustments
  • Direct coach access 7 days a week
  • Supplement guidance & blood work analysis
Premium

Contest Prep

  • Everything in Individual Coaching, plus:
  • Posing coaching & stage presentation
  • Stage-ready nutrition periodization
  • Full peak week protocol
  • Show-day coaching support
  • Coach travel expenses covered
Couples Coaching

Coaching two people in the same household? A discounted couples rate is available. Both individuals receive full, separate programming tailored to their own individual goals.

Gavin Newman — Posing Coach

Gavin Newman  ·  Posing Coach

Gavin Newman

Posing Coach  ·  NASM Certified Personal Trainer  ·  NGA Men's Physique Pro

Gavin brings elite-level stage experience and a precision eye to every athlete he works with. As an NGA Men's Physique Pro and NASM Certified Personal Trainer, he knows firsthand what separates a good physique from a winning package — and it starts with how you present it.

Whether you are stepping on stage for the first time or refining a championship-caliber look, Gavin works with athletes one on one to dial in every pose, transition, and quarter turn until the presentation is as sharp as the conditioning.

Credentials

  • NASM Certified Personal Trainer
  • NGA Men's Physique Pro
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In-Person Sessions

One-on-one coaching with hands-on feedback and real-time corrections to help you feel every pose with confidence.

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FaceTime Sessions

Remote coaching via FaceTime — same dedicated attention and expert guidance, regardless of where you are located.

Client Transformations Coaching in Action
Gavin Newman coaching a client
Gavin Newman coaching a client

All HOC coaching is delivered through Kahunas — a professional coaching platform built specifically for coaches and their clients. Once you are onboarded, everything you need lives in one place: your meal plan, your workout program, your check-ins, and direct communication with me. Download it from the App Store or Google Play and you will be set up before your first week even begins.

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Nutrition Plan

Your full meal plan with macros and calories lives inside the app. You can reference it any time — no digging through emails or PDFs.

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Workout Program

Your training plan is loaded directly into the app with exercise tutorials and a built-in logbook so you can track every session.

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Check-Ins & Progress

Weekly check-ins are submitted through the app, including biofeedback, bodyweight, and progress photos — all in one streamlined place.

What to Expect at Check-In

Every week, you will submit your check-in through the Kahunas app. Here is exactly what that looks like.

What You'll Submit

  • Fasted bodyweight — taken first thing in the morning before eating or drinking, for the most consistent reading week to week.
  • Plan deviations — anything you ate or did that differed from your plan. No judgment here — honesty is what allows me to make the right adjustments.
  • Biofeedback questions — a short set of questions about how your body and mind are responding to the program.
  • Progress photos — submitted weekly for visual tracking alongside the scale data.

Biofeedback Covers

  • Energy levels throughout the day
  • Hunger and satiety between meals
  • Sleep quality and duration
  • Training performance and recovery
  • Mood and overall stress levels
  • Any digestive or physical discomfort

Progress Photo Guidelines

Consistent photos are one of the most powerful tools we have for tracking your transformation accurately.

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Three angles, every week Front, side, and rear — all relaxed and standing naturally. No flexing or posing required.
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Dress to your comfort level For women, a bikini or underwear set works best. For men, briefs or compression shorts. The goal is visibility, not discomfort.
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Find good lighting Natural light or a well-lit room makes a significant difference in photo quality. Avoid backlighting or dark spaces.
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Same spot every week Use the same location, lighting, and time of day each week. Consistency in your photos means more accurate progress tracking over time.
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Ready to get set up? Search for Kahunas in the App Store or Google Play and download the app. Once you are signed on as a client, I will send you an invite and everything will be waiting for you inside.

Individual Coaching

1 Month $200 $200 / mo
3 Months $480 $160 / mo
6 Months $840 $140 / mo
12 Months $1,200 $100 / mo

Couples Coaching

1 Month $360 $360 / mo
3 Months $900 $300 / mo
6 Months $1,600 $267 / mo
12 Months $2,400 $200 / mo

Longer commitments offer significant savings and allow for longer-term programming strategies with more room to work. Contest prep pricing is discussed individually based on show date, timeline, and travel requirements.

01

Check-In Accountability

Weekly check-ins are a cornerstone of this coaching program. They are how we track progress, catch issues early, and make the adjustments that drive results. If a client misses a check-in without any notice or explanation, I reserve the right to remove that client from the program without reimbursement. Communication is all I ask — if something comes up, just let me know.

02

Early Termination

Life is unpredictable, and I understand that. If you need to end a coaching agreement early due to a personal or medical circumstance, you may be eligible for a reimbursement of up to 50% of your remaining balance. Each situation is handled on a case-by-case basis with fairness and respect.

Getting started is a simple two-step process. There is no pressure and no hard sell — the consultation is about making sure we are both confident before moving forward.

01

Step One

Complete the Questionnaire

Fill out the intake questionnaire hosted on Kahunas. This gives me baseline information about your current health, lifestyle, training history, and goals before we ever speak.

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Step Two

Book Your Consultation Call

We connect on a call to go deeper — discussing where you currently are, where you want to go, and exactly how we are going to get there together. This is where we decide if it is the right fit.

No pressure. No hard sell. Just a conversation.